Student B
S0000002
20 / 30
Market analysis
7 / 10
Market size is given, but only one competitor is examined in any depth.
Use of evidence and referencing
45 / 8Changed by the lecturer: The AI treated a government report as uncited because it was referenced by its short title. It is in the reference list. Raised from 4 to 5 and comment rewritten.
Most claims are supported, and the reference list is complete. Two in-text citations are missing page numbers.
Structure and writing
5 / 7
Headings are used throughout. There is no executive summary.
Recommendations
3 / 5
Two recommendations, both reasonable, but neither is linked back to the analysis.